The MEGAs have championed a variety of digital innovations since their inception in 2008. Past winners include Videojug, the BBcs Iplayer, Scraperwiki, Shutl and Fairshare Music.
The Way I See It
Video Campaign saw the worlds's first Twitter Book Signing with Lord Sugar and his million plus Twitter followers. Fans could Tweet a rant to @Lord_Sugar and watch his live, personal response. The campaign was also recently given a Highly Commended award by the Book Marketing Society.
The winners of the Guardian awards for Digital Innovation will be announced at an awards party on 22 March 2012.
You can read more about the MEGAs here
Or visit The Way I See It
book page here