Pan Macmillan has been shortlisted for two digital marketing campaigns at this year's FutureBook Awards.
Digital marketing campaigns for Emma Donoghue’s
Room and Lord Sugar’s
The Way I See It have both been shortlisted in the 'Best integrated digital marketing campaign' category at the FutureBook Awards.
Philip Jones, deputy editor of
The Bookseller and co-founder of FutureBook, said this year's entries represented a step-change over the past year.
He said: "
The shortlists confirm a view that the digital sector is growing up fast. The start-ups seems more assured; the digital campaigns broader; and the apps smarter (and better targeted)."
The awards will be presented at the end of the FutureBook Conference 2011.
FutureBook Innovation Awards 2011