Digital marketing campaigns for Emma Donoghue’s Room
and Lord Sugar’s The Way I See It
have both been shortlisted in the 'Best integrated digital marketing campaign' category at the FutureBook Awards.
Philip Jones, deputy editor of The Bookseller
and co-founder of FutureBook, said this year's entries represented a step-change over the past year.
He said: "The shortlists confirm a view that the digital sector is growing up fast. The start-ups seems more assured; the digital campaigns broader; and the apps smarter (and better targeted).
The awards will be presented at the end of the FutureBook Conference 2011.
FutureBook Innovation Awards 2011