Out on 15 November 2018

The Formula

Albert-László Barabási

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15 November 2018
9781509843558
0 pages
Synopsis

In this pioneering examination of the scientific principles behind success, a leading researcher reveals the surprising ways in which we can turn achievement into success.

Too often, accomplishment does not equate to success. We did the work but didn't get the promotion; we played hard but weren't recognized; we had the idea but didn't get the credit. We've always been told that talent and a strong work ethic are the key to getting ahead, but in today's world these efforts rarely translate into tangible results. Recognizing this disconnect, Laszlo Barabasi, one of the world's leading experts on the science of networks, uncovers what success really is: a collective phenomenon based on the thoughts and praise of those around you.

In The Formula, Barabasi highlights the vital important of community respect and appreciation when connecting performance to recognition – the elusive link between performance and success. By leveraging the power of big data and historic case studies, Barabasi reveals the unspoken rules behind who truly gets ahead and why, and outlines the twelve laws that govern this phenomenon and how we can use them to our own advantage.

Unveiling the scientific principles that drive success, this trailblazing book offers a new understanding of the very foundation of how people excel in today's society.

This is not just an important but an imperative project: to approach the problem of randomness and success using the state of the art scientific arsenal we have. Barabási is the person

Nassim Nicholas Taleb, bestselling author of Skin in the Game

Writing in a lively fashion, he illuminates broad principles that explain how people in all fields – from entrepreneurs to scientists to athletes to artists – achieve success.

Nicholas Christakis, co-author of Connected and the Sol Goldman Family Professor of Social and Natural Science at Yale University

In his new book, Laszlo Barabasi delights us with the stories and mechanisms that explain success in our achievement obsessed society

Cesar A. Hidalgo, author of Why Information Grows and Director of the Macro Connections group at the MIT Media Lab