'A smart, readable account of the unexpected scientific principles that drive success' Financial Times
The groundbreaking book that reveals the indisputable scientific laws that turn achievements into success and shows how you can use them to your own advantage.
In The Formula, Barabasi, one of the world's leading experts on the science of networks, reveals the unspoken rules behind who gets ahead and why, and outline the five laws that govern this phenomenon and how we can use them to succeed.
Drawing on Big Data research that covers everyone from the ace fighter pilot The Red Baron to graffiti artist Jean-Michel Basquiat; Miles Davis and his recording of 'Kind of Blue' to Marcel Duchamp and Tiger Woods, Barabasi shows why success can come at any time, as long as we are persistent, why in successful teams one person gets the lion's share of the credit and why the last interviewee almost always gets the job,
Unveiling the scientific principles that drive success, and how to leverage them, Barabasi offers a new understanding of the very foundation of how people excel in today's society, and how to harness these principles for yourself.