Released on 03 October 2008.

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Why Did They Call it That?

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Ever wondered what Lego means in Danish or why Aston Martin isn’t known as Lionel Clinton? Why Did They Call it That? has the answers, with etymological explanations behind over 500 well known brands, bands, films, sports teams and more.

Building on the success of The Origin of Everyday Things, by the same author, this book is a must-have for any trivia buff’s bookshelf.


• What Accenture means and how a Norwegian employee named the firm

• How an American company wanted to sound Japanese and came up a term from the board game ‘Go’

• What a googol is and how it inspired Google’s founders

• How Pink Floyd could easily have been called Anderson Council