Maximum Willpower

How to master the new science of self-control

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Willpower - the ability to control your attention, emotions, appetites and behaviour - influences your physical health, financial security, the quality of your relationships and your professional success. We all know this. But why is it so hard to control and why, sometimes, do we have so little of it?

Maximum Willpower brings together the newest insights about self-control from psychology, economics, neuroscience and medicine, explaining how we can break old habits and create healthy habits, conquer procrastination and manage stress and emotions. Discover why we give in to temptation and how we can find the strength to resist. By understanding the limits of willpower you can prioritize goals, make conscious choices, change old habits and give up the pursuit of perfection.

This book focuses on strategies that can help you transcend limitations, strengthen self-control and escape the grip of chronic stress and procrastination. Whether you are trying to break a habit, improve your health, or find your focus, this book will change the way you think about willpower and help you make real and lasting changes in your life.

About Kelly McGonigal

Kelly McGonigal, PhD, is an award-winning psychology instructor at Stanford University, as well as a health educator for the School of Medicine’s Health Improvement Program. Her psychology courses for professionals and the general public – including ‘The Science of Willpower’ and ‘Living Well With Stress’ – are among the most popular in the history of Stanford’s Continuing Studies Program. She is also the author of Psychology Today’s ‘Science of Willpower’ blog. Kelly lives in California.

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