Alibaba's World

How a remarkable Chinese company is changing the face of global business

3.78 based on 660 ratings & 89 reviews on Goodreads.com
Pan

Publication date: 30.06.2016
ISBN: 9781447290667
Number of pages: 256

Synopsis

In September 2014, a Chinese company that most Westerners had never heard of held the largest IPO in history - bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base larger than Amazon's, and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride?

In Alibaba's World, author Porter Erisman, one of Alibaba's first Western employees, who helped spearhead its international expansion, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling startup to the world's most dominant e-commerce player. Now, in the first English language account of Alibaba's extraordinary success, Erisman shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the unpredictable Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth that's poised to sweep the ecommerce world today. And he analyzes Alibaba's role as a harbinger of the new global business landscape - with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba - and its inevitable descendants - is both essential and instructive.

In the media

A fascinating insider's look at the digital opening of China...Erisman's comprehensive account of "how a schoolteacher rose from obscurity to build the world's largest e-commerce company" provides a dizzying look at this company's startling birth, growth, and success.
Publisher's Weekly
An absolute delight to read. Porter Erisman has crafted an insider's loving portrayal of the world's largest e-commerce site, from its humble beginnings in Hong Kong and rural China to its present-day dominance of the online China trade... The book is written in a fresh, engaging style that creates a sense of immediacy and empathy for Alibaba's team. If you like a well-written business yarn, read Alibaba's World. It's how the East was won.
New York Journal of Books
Fascinating...stories don't get much better than Alibaba's.
Financial Times