Released on 27 March 2014.

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3.75 based on 4 ratings & 1 reviews on


Rod Campbell, the creator of Dear Zoo, has been a trusted name in early learning for over thirty years and Macmillan is proud to publish Early Starters, his 'first concepts' series for toddlers. Every book in the series supports the learning and discovery of a key theme and uses carefully selected novelty elements to encourage participation and fun.

What's That? is a first words book that introduces your child to the names for familiar objects and animals at home and outdoors. There are chunky, tabbed pages to turn, a helpful rhyming text and colour matching too.

Also available: My Day, How Many?, Can You?, ABC and 123

In the media

The Early Starters series is the ideal way to teach little ones how to interact with the world around them, and an entertaining way to introduce them to the 'feel' of books and reading.
Encourage your toddler to learn and explore with this lovely series.
Parents In Touch
Very educational and encourage basic learning in addition to the usual imagination that is generated through reading.