How to be happy: keep learning
John Gordon, founder of the brilliant how to: Academy, on literally going back to school. He shares his tips on how staying curious and learning from the best can lead to happiness.
Would you believe me if I told you that you could change the structure of your brain to make yourself happier? That it is possible to harness stress to make yourself more engaged and productive in your work? That these things are made possible simply by learning to think in a certain way?
These are the kinds of ideas presented and explained at the how to: Academy. Each week, we invite speakers from all over the world to talk about psychology, politics, economics, history, business, culture and advise on personal development. They come from Ivy League universities and international organisations, lead businesses and government departments, and they are the leaders in their fields. Whatever their expertise, each speaker’s passion for their subject is infectious.
Whether the audience is curious to learn how to speak in public, make a great presentation, write better copy, or even to ‘re-wire’ their brains to make themselves happier and more productive, they leave with glint of inspiration in their eyes. They converse enthusiastically with each other as they exit, try to catch the speaker for one last question, or jot down thoughts on notepads that rapidly become short on space. We can see the excitement that they experience as a result of practicing a new skill or understanding a novel concept. As members of the audience ourselves, we feel the same sense of enjoyment as we learn things that will improve our own lives.
Our suggestion, then, for how to be happy, is to keep learning. From grand scientific theories to tips for improving your self-confidence, fresh knowledge is powerful and deeply satisfying. So keep gathering information, ideas and skills. Put them into practice, build your own expertise and increase your potential in your life and career. In producing how to: Academy books, we aim to encapsulate the delight and excitement of our events and workshops into a series that you can pick up and carry with you. We hope you enjoy them.
Three tips on how to speak with confidence in public:
1. How to sit
Uncross your legs and plant both feet on the ground in front of you. Imagine there is a string pulling up to the sky from the crown of your head. Own you space!
2. What do I do with my hands?
Imagine big balloons under your armpits to help fill and own the space to the side of you. Keep them moving and use them to illustrate and orchestrate everything you say.
3. Telling the story
Who are the characters in your story? You are the narrator and the protagonist. But who are the other characters? Who are the goodies, the baddies, the heroes, the villians?
We are constantly meeting and speaking to people who are short of both time and attention. By exploring the concepts of energy (to increase presence) and story structure (to bring content alive and make it concise, accessible and memorable), Edie Lush and Charlotte McDougall offer a practical guide for beating nerves and building the foundation for real self-awareness and confidence.
How To Speak With Confidence in Public will help you build your presence and profile and explore techniques to help you present yourself, your personality and your messages in a confident, personable and compelling way - wherever you are and whoever you are talking to.
Whether you're an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more from that mysterious thing called 'content', or you simply want to persuade your colleagues to adopt your point of view, How To Write better Copy by Steve Harrison will help you write better copy.
It starts with the thinking before the writing, and how to create the all-important Brief. Then it takes you step-by-step from how to write a headline to how to get the response you want from your reader. With examples at every stage, and explanations based on both the author's twenty-five years' experience and recent scientific research, this book will help hone your skills - whether you're writing websites or press ads, e-zines or direct mail, brochures or blogs, posters or landing pages, emails or white papers.
How often have you made a successful presentation one day and the next day made a complete mess of the same material? If your delivery of presentations is all too variable, don't despair - help is at hand. How To Give A Great Presentation shows you how successful spoken communications work within a simple and executable framework of rules and techniques, and reveals how to avoid the pitfalls that exist to undermine your efforts. The expert advice in this book, illustrated with a host of relevant examples, will ensure that you'll have no more problems making impressive presentations each and every time.
How can you give your website the traffic boost it needs? Today, more than ever before, websites can make or break your business. They are the primary place for people to find you online, to research you, and to decide if they trust you.
A single online search can generate millions of website results but people rarely bother to look past the first results page. How To Get Your Website Noticed by web expert Filip Matous will teach you how to boost your Search Engine Optimisation (SEO), to read web analytics like a salesman, to scale what is working, remove what isn't, and look at your website as a business asset.