With Picador turning 40 this year we've been very busy planning celebrations and the first publishing event - our twelve paperback reissues, published in February 2012 - has already been a huge hit. We've surrounded their publication with lots of new online content - 

Explaining the idea behind the books' design:

Showing you some fantastic animated versions of the covers:

Showing Picador covers from the past: 

We've also packed new content into each of the books and you can take a look at some of it on waterstones.com. So if you want to find out how Emma Donoghue came to write Room, read Tim Winton's ideas about music, or see some of the explosive contemporary reviews of American Psycho, just visit http://www.waterstones.com/waterstonesweb/pages/picador-40th/2389/