Predatory Thinking

Predatory Thinking

Dave Trott

A masterclass in out-thinking the competition

LIFE IS A ZERO-SUM GAME

Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.

Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge.

'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' Sunday Times

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Book Details

Pan
ISBN: 9781447285342
Publication date: 06.11.2014
Number of pages: 272
Dimensions: 197mm x 130mm

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Book Details

Macmillan
ISBN: 9780230770669
Publication date: 23.05.2013
Number of pages: 272
Dimensions: 197mm x 130mm

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Book Details

Macmillan
ISBN: 9781447248392
Publication date: 23.05.2013

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Lipsmackin Pepsi

One of Dave Trott's iconic Pepsi ads from the 1970s.

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Here's lookin' at you, Tosh

One of Dave Trott's many Toshiba adverts.

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