Predatory Thinking: A Masterclass in Out-Thinking the Competition

Predatory Thinking

A Masterclass in Out-Thinking the Competition

Dave Trott

Powerful strategies for how to out-think the competition -- from one of the true greats of the advertising world

Powerful strategies for how to out-think the competition -- from one of the true greats of the advertising world

Two explorers are walking through the jungle.

Suddenly they hear a tiger roar.

One explorer sits down and takes a pair of running shoes out of his backpack.

‘You’re crazy, you’ll never out-run a tiger,’ says the other explorer.

‘I don’t have to out-run the tiger,’ he replies.

‘I just have to out-run you.’

Predatory Thinking involves looking at a challenge you can't solve and getting upstream of it - changing it into a challenge you can solve. Written in the form of engaging, brilliantly lean anecdotes and stories, it is the philosophy that has underpinned Dave Trott’s distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.

Drawing on Eastern and Western philosophy, and colourful characters that range from Second World War fighter pilots to Picasso, Socrates and Warren Beatty, this book represents the distilled wisdom of a lifetime at the creative cutting edge.

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Book Details

Pan
ISBN: 9781447285342
Publication date: 06.11.2014
Number of pages: 272
Dimensions: 197mm x 130mm

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Book Details

Macmillan
ISBN: 9780230770669
Publication date: 23.05.2013
Number of pages: 272
Dimensions: 197mm x 130mm

In stock
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Book Details

Macmillan
ISBN: 9781447248392
Publication date: 23.05.2013

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Lipsmackin Pepsi

One of Dave Trott's iconic Pepsi ads from the 1970s.

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Here's lookin' at you, Tosh

One of Dave Trott's many Toshiba adverts.

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