Working Backwards
18 February 2021
Imprint: Macmillan
Synopsis
'Essential for any leader in any industry' – Kim Scott, bestselling author of Radical Candor
Working Backwards gives an insider's account of Amazon's approach to culture, leadership, and best practices from two long-time, top-level Amazon executives.
In 2018 Amazon became the world’s second trillion dollar company after Apple: a remarkable success story for a company launched out of a garage in 1994....
Details
18 February 2021
642 minutes
9781529033861
Imprint: Macmillan
Reviews
Jeff Bezos once told me that unlike Google or Apple, 'Amazon doesn't have one big advantage, so we have to braid a rope out of many small advantages.' Amazon has demonstrated again and again that success doesn't result from one big stroke of genius but from a set of clear business practices consistently and boldly applied. Colin Bryar and Bill Carr dive deep into how Amazon has become the company to study if you want to succeed in 21st-century business.Tim O'Reilly, owner of O'Reilly Media
For those looking to change the world in ways (very) large and small via innovation and business, my strong recommendation is to dive deeply into Working Backwards. Bill and Colin have delivered a rarity of immense value, which is a powerful, high judgment dissection of the inputs to Amazon itself. I anticipate Working Backwards to quickly become required reading in board rooms and classrooms around the worldJason Kilar, CEO of WarnerMedia
Colin Bryar and Bill Carr have operationalized the core management practices that lie behind Amazon's success. In particular, their insights into how any successful leader can focus on narrative and metrics to take a short-cut to the truth are essential for any leader in any industry. You'll want to have your highlighter ready and keep this book close at hand for quick reference.Kim Scott, author of Radical Candor
Colin and Bill give us an insider’s view of Amazon during what was an extraordinary period of growth for the organization. Having partnered with Amazon Web Services (AWS) during my time at Red Hat and now at IBM, I can attest to their unrelenting commitment to customers. Leaders who want to foster customer obsession and drive operational excellence within their organizations should read this book.Jim Whitehurst, President, IBM