Luke Tobin
Luke Tobin is a three-time exited founder, award-winning entrepreneur, and one of the UK’s leading voices on leadership, performance, and self-doubt. He went on to scale Digital Ethos into one of the UK’s fastest-growing digital agencies, leading it to a multimillion-pound exit, a success that earned him the Great British Entrepreneur Award in 2020.
He is the founder of Unusual Group, helping agency owners scale with confidence, and Tobin Capital, where he invests in future-focused ventures across female-led brands, space, deep tech, and biotech.
Luke’s writing, newsletter, and social content reach tens of millions every month, and he has supported hundreds of founders through the emotional and strategic challenges of growth and high-value exits. His work blends lived experience with performance psychology, showing leaders how to turn self-doubt into clarity, courage, and momentum.
He is the author of The Power of Self-Doubt, his most personal and practical work yet – a guide for anyone ready to grow beyond who they used to be.
