The Art of Starting

Iona Mathieson

Romy St Clair

27 April 2023
309 pages


‘Together, these two have created a flourishing business’ - Vogue

Ditch your day job or set up your side project with this ultimate guide to starting and running your own creative business.

The Art of Starting guides you from the first step right through to the everyday running of a successful creative business. Whether your passion is in craft, photography, food, fashion or design, this audiobook is full of indispensable advice. Iona Mathieson and Romy St Clair are two entrepreneurs who learnt the hard way and are here to share everything they wish they’d known at the start. Their practical advice helps you to use what you already know and develop future proof skills in a fulfilling job that works for you.

In The Art of Starting you will:
– Discover your strengths, foster community and create meaningful client relationships
– Learn how to value yourself, your product and negotiate fees
– Find out what school didn’t teach; from tax and accounting to social media management and developing community

Iona and Romy started their floristry business SAGE Flowers with no formal training and less than £1,000. In a few short years, they grew a floristry empire, have been lauded as London's go-to florists, and have an enviable client list including Mercedes, Nike, Glossier and Fenty. In The Art of Starting they share tips and secrets from experts and entrepreneurs so that your creative business will succeed too.

Together, these two have created a flourishing business.
This guide will advise you on how to start your own creative business or simply take up a new side hustle
The Art of Starting is such a powerful statement. The first step really is as simple as that. What Iona and Romy have provided is a much needed and important resource to building and running a creative business that honors integrity, people and passion.