Out on 23 January 2025

Iron Hope

James Lawrence

23 January 2025
352 pages


The ultimate guide to mental toughness by James 'Iron Cowboy' Lawrence – the greatest endurance athlete in human history.

Lawrence’s accomplishments are nearly impossible to comprehend. In 2015, he set a Guinness World Record record by completing 50 full-distance triathlons in 50 states in 50 consecutive days. Yes, THE Ironman, 'the single most difficult day in sports' – a 2.4-mile swim, 112 miles on a bike, then a 26.2-mile run, all completed in under 17 hours. It is a race so intense that less than .01% of the population have completed one.

Afterwards, Lawrence subjected his body to exhaustive physical testing, to every genetic test known to science. The stunning discovery is that physically, James Lawrence is unspecial in every way. The secret to his bulletproof body is his bulletproof mentality.

How does a person develop the mental fortitude necessary to overcome incredible exhaustion, immeasurable suffering, and unfathomable pain in order to achieve impossible goals? With Iron Hope, that’s exactly what James 'Iron Cowboy' Lawrence shows readers how to do. Lawrence explains how readers can forge an iron will by making and keeping small promises to themselves again and again, amassing experience and building momentum until giving up becomes impossible. Combine a big dream with small improvements repeated with great consistency and make your goals and dreams a reality.

James Lawrence should be considered one of the greatest endurance athletes of all time. Iron Hope proves that with a little direction, we can all develop the mental toughness to accomplish anything we set our mind to. This is essential reading for anybody with goals – not just athletes
James Lawrence’s feats of voluntary endurance just might be the greatest in human history. Less appreciated is his incredible ability to galvanize community, empowering countless people across the world to glean inspiration from his Iron Cowboy alter ego and reach higher. Laden with incredible stories told with candor and vulnerability, Iron Hope, reveals all, including the mindset required to achieve the impossible with takeaways certain to improve the lives of all who brave the pages of this remarkable book
James Lawrence's story is an example of excellence in service to others. He undertook his difficult endeavour not only to raise money for charity, but because he wants people to have better lives. His story will inspire you to overcome obstacles, show gratitude for the freedoms you've been given, and always do a little more