Book cover for Creative Selection

Creative Selection



12 December 2019
304 pages
Imprint: Pan


Kocienda reveals the real secret of Steve Jobs's leadership and Apple's magic
The answer to the prayer uttered by anyone who wants to truly understand how Apple works. I couldn’t put it down
Ken Kocienda pioneered the iPhone keyboard, and this book gives a play-by-play of their creative process
Ken Kocienda played pivotal roles in the creation of both Safari and the original iPhone . . . a window into his experiences and insights from the trenches