Out on 30 September 2025
Book cover for Hacking the Human Mind

Hacking the Human Mind

Synopsis

Details

30 September 2025
224 pages
9781804091326
Imprint: Harriman House

Reviews

“This is a great book. Practical, generous and insightful.”
“This is a book for the ages. The authors have ingeniously used behavioural science to reverse-engineer the psychological genius that lies hidden behind many of the world's greatest brands.”
“Shotton and Flicker unpack how the smartest brands use behavioral psychology to genuinely shift consumer preference. Clear, engaging, and refreshingly practical, this book belongs in the hands of anyone serious about understanding what truly moves people."
“Superb marketing is both an art and a science. I know of no better proof than in the engaging and illuminating content of this book, which shows how some of our most successful brands simultaneously mastered each to great effect. It’s a book I couldn’t put down.”