Data is a must-have for any business looking to thrive. So is having leadership who 'get' data and use it to support their decision-making.
But how do you embed the use of data and analytics across your organisation so they truly support every process end-to-end?
Becoming data literate in this way is a journey that involves vision, strategy, value creation, culture and data foundations. With an evidence-based framework to guide you, this book lays out a roadmap to ensure you get where you need to go.
“A great handbook for anyone looking to use data to drive unique competitive advantage.”Orlando Machado, Vice President, Data Office, LEGO
“A fundamental stepping-stone.”Anita Fernqvist, Chief Data Officer, UK Operations, Zurich Insurance
“Provides... unparalleled support”Scott Joslin, SVP International Data Strategy, WarnerMedia
