How to Think Like an Entrepreneur
Having the drive, ambition and inspiration to start a new business takes a particular mindset - no wonder we regard successful entrepreneurs as modern-day magic-makers. But what if that spirit and drive were applied outside the world of business startups?
An entrepreneur seeks to build something from nothing; to take an inspired idea and make it a reality. How to Think Like an Entrepreneur explores what it takes to be a successful entrepreneur - the ability to disrupt the status quo, use design thinking to generate fresh perspectives, build resilience and leap forward from failure - and ultimately lead us to the heart of great entrepreneurial thinking; an understanding of our deepest human needs. By harnessing the passion, verve and creative thinking of an entrepreneur, you can improve your business and your life and relationships beyond it.
The School of Life is dedicated to making our lives clearer, less puzzling and more enjoyable - by studying the big themes of life with the help of culture. This new series of self-help books continues to reinvent the genre, making it into something more serious, profound and genuinely helpful.
Alain de Botton