Choose Possibility

Sukhinder Singh Cassidy

07 July 2022
272 pages


Learn how to take risks, thrive and build your dream career.

‘Sukhinder is one of Silicon Valley’s most well-respected leaders. Her unique style of authenticity, optimism and hustle will help anyone unlock their career potential’ – Eric Schmidt, former chairman & CEO, Google

Each one of us dreams of possibility – in our careers and in our personal lives. But our pursuit of possibility is hamstrung by ‘The Myth of the Single Choice’ that has led us to believe that one large choice stands between us and success, and that a single failure may topple us should we choose ‘wrongly’. We let fear trump possibility: we become paralyzed.

Sukhinder Singh Cassidy is one of the most well-respected leaders in Silicon Valley, but her path to success has been far from linear. While she has started three companies including theBoardlist, and has served as president of StubHub, she’s also encountered failed choices, misfires, and all other types of pitfalls that she had to learn how to overcome and incorporate into her new path forward.

Drawing on her own experience and those of other leaders, Sukhinder shows that when people thrive, it’s because their fear of missing out on an opportunity overtakes their fear of failure, and compels them to take action. Better yet, they keep acting, building a fundamental risk-taking muscle that under weighs the importance of any single choice in favour of continually ‘choosing’. Choose Possibility is a thrilling and insightful new way to approach risk-taking and achieve lasting success.

‘An excellent guide to help anyone learn how to take risks in their own careers and thrive’ – Kai-Fu Lee, chairman & CEO, Sinovation Ventures and author of bestseller AI Superpowers

Sukhinder’s unique style of authenticity, optimism and hustle is what has made her one of Google and Silicon Valley’s most successful and well-respected leaders. In Choose Possibility, she brings that same energy, passion and candor to helping everyone unlock their own career potential
The ability to take risks is the lifeblood of innovation. Choose Possibility is an excellent guide to help anyone learn how to take risks in their own careers and thrive. By debunking the myths around risk-taking and replacing them with real-life lessons and tips, Sukhinder shows us how each of us can become risk-masters and achieve our career dreams, whether we are sitting in a large company or hoping to run our own
Whether you’re twenty-five or forty-five, Choose Possibility offers everyone a simple, clear and effective process to overcome fear and unlock faster professional growth and fulfillment. A must-read for anyone looking to turbo-charge their impact