Ruari Fairbairns grew up on the Isle of Mull in Scotland, where he setup his first business selling and servicing PCs on the Island at sixteen. He followed a career in sales and at the age of twenty-five he found himself in London as a commodities broker. He quickly established himself as a success and ten years on he set up and manages one of the leading Jet Fuel desks. Eighteen months ago after a few failed attempts Ruari quit drinking and it fundamentally changed his life. Together with his colleague Andy Ramage they decided to create something to change the peer pressure around giving up drinking.