Wendy Wood was born in the UK and is provost professor of psychology and business at the University of Southern California. Her research incorporates neuroscience, cognition and behavioral insights to understand habit persistence and change, and she has collaborated with many luminary psychologists, including Angela Duckworth and Adam Grant. Her research has been funded by the top granting agencies including NIH, NSF, Templeton Foundation, Rockefeller Foundation, Proctor & Gamble and the Radcliffe Advanced Study Institute at Harvard. She has written for The Washington Post and the Los Angeles Times, and her work has been featured in The New York Times, Chicago Tribune, Time magazine, USA Today and NPR. She lectures widely for popular and academic audiences and recently launched a website to convey scientific insight on habit to the general public.