Six Billion Shoppers
20 September 2018Imprint: Macmillan
Synopsis
Six Billion Shoppers takes readers on an exciting and colourful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike.
From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold...
Details
20 September 2018256 pages
9781509874774Imprint: Macmillan
Reviews
Fascinating...stories don't get much better than Alibaba's.Praise for Alibaba's World, The Financial Times
An absolute delight to read. The book is written in a fresh, engaging style that creates a sense of immediacy and empathy for Alibaba's team. If you like a well-written business yarn, read Alibaba's World. It's how the East was won.Praise for Alibaba's World, The New York Journal of Books
A fascinating insider's look at the digital opening of China... provides a dizzying look at this company's startling birth, growth, and success.Praise for Alibaba's World, Publisher's Weekly
