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Six Billion Shoppers
Imprint: Macmillan
Synopsis
From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce’s growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of...
Details
256 pages
Imprint: Macmillan