Out on 26 December 2019

Good Habits, Bad Habits

Wendy Wood

See more book details
26 December 2019
9781509864690
320 pages
Synopsis

'Wendy Wood is the world's foremost expert in the field, and this book is essential.' Angela Duckworth, bestselling author of Grit

A landmark, myth-busting, book about how we form habits, and what we can do with this knowledge to make positive change by Prof Wendy Wood, the leading authority on the science of habits.

We spend a shocking 43 percent of our day doing things without thinking about them. That means that almost half of our actions aren’t conscious choices but the result of our non-conscious mind nudging our body to act along learned behaviors. How we respond to the people around us; the way we conduct ourselves in a meeting; what we buy; when and how we exercise, eat, and drink?a truly remarkable number of things we do every day, regardless of their complexity, operate outside of our awareness. We do them automatically. We do them by habit. And yet, whenever we want to change something about ourselves, we rely on willpower. We keep turning to our conscious selves, hoping that our determination and intention will be enough to effect positive change. And that is why almost all of us fail. But what if you could harness the extraordinary power of your unconscious mind, which already determines so much of what you do, to truly reach your goals?

Wendy Wood draws on three decades of original research to explain the fascinating science of how we form habits, and offers the key to unlocking our habitual mind in order to make the changes we seek. A potent mix of neuroscience, case studies, and experiments conducted in her lab, Good Habits, Bad Habits is a comprehensive, accessible, and above all deeply practical book that will change the way you think about almost every aspect of your life. By explaining how our brains are wired to respond to rewards, receive cues from our surroundings, and shut down when faced with too much friction, Wood skillfully dissects habit formation, demonstrating how we can take advantage of this knowledge to form better habits. Her clear and incisive work shows why willpower alone is woefully inadequate when we’re working toward building the life we truly want, and offers real hope for those who want to make positive change.

If you’ve ever struggled to make or break a habit, this is the book you need to read. Wendy Wood is widely recognized as the authority on the science of habits, and her lively writing busts myths and builds evidence about what actually helps with making behavior changes that last.

Adam Grant, New York Times bestselling author of ORIGINALS and GIVE AND TAKE, and host of the TED podcast WorkLife

Wendy Wood is the world's foremost expert in the field, and this book is essential

Angela Duckworth, author of Grit

I understand that Wendy Wood is writing a trade book on habits. In my view, she is the most thoughtful, innovative person who understands the role of habits in human behavior. Her research on habits has guided scientific understanding and will have similar impact on public knowledge. Habits and repeated behavior are one of the best tools we have to help people overcome small mistakes and make large improvements in their lives. I can’t imagine a better person writing this book or a better topic to help people make beneficial decisions.

Dan Ariely