Back in 2012, Jon Ronson found an account on Twitter that shared his name and photograph. He wasn’t especially happy about it, and met with its creators to see if they might be able to take @jon_ronson down. Here’s how the conversation went . . .

After posting the video online, Jon was delighted to find a groundswell of support for his case. But some of the responses to the video surprised him, some people responded by publicly shaming the perpetrators. Jon found this fascinating, so he began to explore the phenomenon of modern public shaming. The resulting stories – hilarious and eye-opening as only Jon Ronson can be – are in his new book, So You've Been Publicly Shamed, which is out in March this year. It’s Jon at his funniest and most thought-provoking, and we can’t wait for you all to be able to read it.