National Year of Reading 2026 brand identity unveiled
The National Literacy Trust, in partnership with the Department of Education, has announced “Go All In” as the brand identity of The National Year of Reading 2026.
This campaign is a vital national mission to shift how the country sees books, focusing on the immediate pleasure, relevance, and social benefits of the experience.
The number of people in the UK describing themselves as avid or regular readers has fallen, and the number who don't read has risen from 1 in 20 to 1 in 10. To tackle this critical trend, we are partnering with the Department for Education and the National Literacy Trust and championing the National Year of Reading 2026.
The “Go All In” brand identity has a clear focus on bringing messaging around reading and literacy into step with the modern world. At the heart of the campaign is a clear proposition: “If you’re into it, read into it.”
Reading is the ultimate gateway to what you already love. It's the perfect plug-in for diving deeper into your passions, whether that's true crime, gaming, music history, or anything else that matters to you. We're committed to demonstrating that reading isn't a standalone, solo activity; it’s a powerful way to unlock more of the world.
‘We are proud to be supporting The National Year of Reading at Pan Macmillan. This is a vital opportunity to reconnect everyone across the country with the transformational power of reading. Books can make us laugh and cry, inspire empathy and understanding, educate and entertain us, offer solace during hard times, develop our confidence and boost our mental health. Most importantly, they can empower us to build a more equal future. Everyone deserves to enjoy the far-reaching benefits of reading, and from their earliest years. We know that declining literacy rates are hitting poorest communities the hardest - this is our chance to change that, working together to change habits for good.’
Joanna Prior, CEO of Pan Macmillan and Chair of The National Literacy Trust
To lead this ambitious national campaign, the National Literacy Trust has appointed David Hayman as Director of the National Year of Reading. Hayman joins from Global Citizen, an advocacy platform dedicated to ending extreme poverty, where he served as UK Campaigns & Advocacy Director. This appointment brings a wealth of experience in strategic partnerships, communications and mobilising public engagement.
‘Reading is one of the most powerful tools we have to connect, create and grow. But right now, too many people are switching off from it. Through ‘Go All In’, we want to reimagine reading as something modern, meaningful and social. This campaign is about reaching people where they are and inviting them to rediscover the power and joy of reading.’
David Hayman, Director of the National Year of Reading
This is our chance, as an industry and as a nation, to change our reading culture for good.
To find out more and get involved, visit the campaign website www.goallin.org.uk.
